If you’ve ever tried to explain what you do and watched someone’s eyes glaze over, you already know the problem.Some services are hard to describe in a sentence or two. That’s where explainer videos come in. They turn complex ideas into clear, visual stories that anyone can understand in 60–120 seconds. What is an explainer video? An explainer video is a short piece of content that walks someone through: What you do Who it’s for The problem you solve How it works Why it matte

You're celebrating 10,000 video views. But here's the truth: Views don't always matter. Three metrics matter. Everything else is vanity. Metric 1: Completion Rate (Most Important) What: % of people who watched the entire video Target: 50%+ Why it matters: High completion rate tells Facebook "People like this. Show more people." Low completion rate tells Facebook "People don't care. Show fewer people." Algorithm favors high-completion videos. A 30-second video with 80% complet

The Wrong Offer: "Book a consultation" Generic. Risky. They don't know what they're getting. The Right Offer: "Free smile assessment: See exactly what's possible for your teeth (usually costs £150)" Specific. Low-risk. They know what they're getting. What Makes an Offer Irresistible 1. Remove Risk Your prospect thinks: "What if I book and waste my time?" Remove that worry: "Free assessment. No obligation. Takes 20 minutes." 2. Be Specific About What They Get Bad: "Free consul

Explaining what you do is one thing. Showing it in action is another. A product demo video takes the guesswork out of buying. It shows potential customers exactly what you offer, how it works and why it’s worth paying for. For many North East businesses, this is the missing piece between “interested” and “I’m in”. What is a product demo video? A product demo video is a short, focused piece of content that walks someone through a product or service in a clear, visual way. It c

Objection 1: "I've Tried Ads Before and They Didn't Work" Translation: You ran low quality ads without structure, without testing, without optimisation. It's like saying "I tried running once and couldn't run a marathon, so running doesn't work." I always say, if the likes of Tesla, Apple and more importantly, your competitors are using social media ads, then they DO WORK. Solution: Different approach, different results. We use systematic processes: hook testing, weekly optim

You can tell people how good your service is. Or your customers can say it for you on video. One of those is far more believable. Video testimonials combine real people, real stories and real outcomes. They are one of the highest‑converting types of video content any North East business can create. Why testimonial videos work so well People know marketing copy is written by you.They know a customer on camera has nothing to gain by lying. That’s why testimonial videos: Build

Facebook doesn't let you "pick" your cost per click. It's an auction. Your bid is one factor. But not the only one. Understanding the auction means understanding how to win cheaply. How the Auction Works When your ad is eligible to show: Facebook calculates: Your bid × Estimated conversion rate × Relevance score Whoever scores highest wins the auction You pay the second-place bid (not your bid) Key insight: You don't pay your bid. You pay what you need to outbid the competiti

You think video is just for social media. You're missing the entire corporate video market. Types of Corporate Videos Internal training videos Company culture videos Employee onboarding videos Product demo videos Safety training videos Town hall recordings Conference recordings Internal communications All these things can save you precious time on repeat conversations with new employees. The ROI Internal training video: £2,000-4,000 to produce Cost saved: 40 hours of in-perso

One of the most important things we do for our clients is capture high production video testimonials from their clients: SOCIAL PROOF. You say: "We provide exceptional dental work." Customer says: "I was terrified of the procedure. Dr. Smith made me feel completely safe. My smile has changed my life." Guess which one sells? The Credibility Gap You're biased (it's your business). Customers are honest (they have no reason to lie). People believe people more than brands. This i

Your North East business hosted an event. 50 people attended. You took no videos. 50 people know about it. Everyone else? No idea. You left massive opportunity on the table. Event Video Types Live event highlight reel (30-60 seconds) Attendee testimonials (15-30 seconds each) Speaker interviews (3-5 minutes) Event behind-the-scenes (30-45 seconds) Full event replay (30-120 minutes) Why Event Videos Work Social proof: Lots of people attended creates FOMO. People who didn't att

You think good videos just happen. They don't. They're written first. The Script Template (Copy This) [HOOK - 5 seconds]: State the problem or question [BODY - 15-20 seconds]: Explain 1-2 key points [CTA - 5 seconds]: Tell them what to do next Total: 25-30 seconds. Done. Example Script Hook: "North East businesses are losing 40% of customers because they're not on video. Here's why." Body: "Video gets 5x more engagement than images. Customers are searching for you on Instagra

Most ad campaigns fail because they're built backwards. Businesses start with the ad, not the strategy. Here's the right order: Step 1: Define Your Ideal Customer (Target Audience) Who are you actually trying to reach? Not "people interested in dental work"—too broad. Specific: "Women 30–50, high income, concerned about appearance, searching for cosmetic dentistry" Define: Age range Gender Income (if relevant) Pain points Where they spend time online This targeting precision

You didn't spend on video social media ads last month because budget was tight. Rough month, revenue was down, marketing felt like a luxury. So you paused ads. Here's what actually happened: You lost money. The Math Using a Hypothetical Example Let's say you're a private dentist. Average patient lifetime value: £4,000 Cost per lead from ads: £50 Conversion rate: 30% Cost per customer acquired: £167 Expected revenue per acquisition: £4,000 ROI: 24:1 (for every £1 spent, you ma

You posted a video on Instagram. 72 views. 3 likes. Your competitor posted a similar video. 2,400 views. 80 likes. Same platform. Same time of day. Different results. Why? The Hook (Everything) Instagram shows your video to 100 people first. If 30+ watch it fully, Instagram shows it to 1,000 more. If 300+ watch from this 1,000, Instagram shows it to 10,000 more. If 3,000+ watch of those 10,000, it goes viral. All of this hinges on one thing: The first 3 seconds. If the first

5 Principles of Persuasive Ad Copy 1. Speak to Their Problem, Not Your Solution Weak: "Professional dental implants" | Strong: "Eat whatever you want again" Weak: "Join our gym" | Strong: "Finally fit into those jeans" People don't want your service; they want the result your service gives them. 2. Use Active Voice Weak: "Consultations are available" | Strong: "Book your consultation today" Weak: "Weight loss is possible" | Strong: "Lose 20 pounds in 90 days" Active voice sig

Your ad was crushing it. 50 clicks per day. Cost per lead dropping. Everything ticking away. Then it stopped working. The video quality is still great. The offer is still good. The audience is still right. So why? Ad Fatigue. Your audience is tired of seeing it. How Ad Fatigue Works Humans habituate. Novel things capture attention; repetition kills it. The first time someone sees your before-and-after, it's interesting. The third time? Still relevant. The seventh time? They s

There are three ways to structure a video ad. Type 1: Brand Awareness Ads Goal: Make people remember your business exists What it looks like: 30–60 seconds Storytelling Beautiful production quality Focus on emotion and values Slow build Example opening: "At Smith Dental, we've been transforming smiles since 1995..." The problem: Almost nobody clicks. Nobody calls. It's designed for memory, not action. This is appropriate for luxury brands (Apple, Tesla) that don't need immed

You decided not to do video in 2026. You're going to save money. Smart thinking, right? Actually, you will probably lose more than you save. The Math Let's say you run a service business in Newcastle. Average customer value: £2,000. One customer acquired through video: £2,000 revenue. The video that brought them? Cost £800 to produce. ROI on that one customer: 2.5x return. Now, video doesn't get 100% of customers. But it gets SOME. If video brings you 3-5 extra customers per

We tested it. Same audience. Same budget. Same 7-day period. Static image ad: 1.2% click-through rateVideo ad: 5.8% click-through rate The video got 5x more clicks. Why Video Wins (The Science) When you scroll past a static before-and-after photo, your brain processes it as information: "Oh, that's a result someone got." When you watch a video of someone talking about their transformation? That's different. That triggers emotion, belief, and action as well as human connection

Not all videos are created equal. Some get 10 views and zero conversions. Others get 100 views and 10 conversions. The difference? The type of video. Type 1: Before/After Videos What it shows: Problem state → Solution → Result state Why it works: Visual transformation is powerful. People see themselves in the "before." Length: 30-45 seconds Examples: Salon: Hair transformation Gym: Body transformation Dentist: Smile transformation Renovation: Space transformation Type 2: Prob