Type 1: Reviews & Ratings 4.8 stars on Google + 127 reviews Credibility: High (objective) Speed: Slow (takes months to accumulate) Best for: Trust building Type 2: Testimonials "This changed my life" - Sarah M. Credibility: Very high (specific person) Speed: Fast (can film today) Best for: Fast conversions Type 3: Case Studies "Patient came in with broken teeth. 3 visits later, full smile reconstruction. Now smiles in all photos." Credibility: Highest (specific detail + resul

You’re not trying to win the whole country. You ’re trying to win your patch: Newcastle, Gateshead, Sunderland, Durham, North Tyneside, South Tyneside, Teesside. That’s why “local video marketing” is such a big opportunity. Most generic national content won’t hit the mark the way something clearly made for your area will. Why local beats generic When potential customers see: Familiar streets, accents and locations References to places they know Real local businesses like thei

It's June. Time to assess. Should you keep running? Pivot? Scale? 7 Questions to Answer 1. Is cost per lead trending down? Month 1: £80 Month 3: £60 Month 6: £45 Good. Optimisation is working. If trending up, something changed (audience fatigue, poor creative, targeting drift). 2. Is conversion rate improving? Month 1: 20% of leads become customers Month 6: 30% of leads become customers Good. Getting better at targeting quality. If declining, landing page or follow-up process

Before/after photos: Good Before/after videos: 3x better Why? You see the transformation, not just the result. The Video Structure Intro (5 seconds) "Meet Sarah. She had a problem..." Before (10 seconds) Show the pain. The insecurity. The struggle. Make people think: "That's me." Process (10 seconds) Show what happened. The treatment. The journey. Brief. Don't bore them with details. After (10 seconds) Show the transformation. The confidence. The result. But more importantly:

You know testimonial videos are powerful. The sticking point is often this: “What do we actually ask customers to say?” Most clients are happy to help, but they freeze the moment a camera appears. Having the right prompts ready makes the whole thing smoother and leads to much better, more natural videos. Why structure matters more than a perfect script You don’t want your customers reading from a script. It usually sounds stiff and fake. What you want instead is: A clear stru

Let me start with a quick case study on one of my clients; Tom. Tom started a podcast where each episode was around one hour. However, from this conversation we were able to form between 10-20 impactful clips. We filmed one podcast a week, which allowed Tom to have over 1 post every single day. The results? Tom has now amassed over 350,000 followers across social media and has been able to monetise both the full episodes and the clips being released. Why adding video to a po

Fake Urgency: "Limited time offer" (But the offer never ends) People see through it. Trust dies. Real Urgency: "Only 3 implant appointments available in January" (And it's true) People believe it. They act fast. Why Real Urgency Works Fake urgency signals dishonesty. Real urgency signals scarcity. Humans want what's scarce. It's basic psychology. If there's only one seat left, you decide faster. If there's unlimited seats, you can wait. Types of Real Scarcity 1. Appointment-B

If you’ve ever tried to explain what you do and watched someone’s eyes glaze over, you already know the problem.Some services are hard to describe in a sentence or two. That’s where explainer videos come in. They turn complex ideas into clear, visual stories that anyone can understand in 60–120 seconds. What is an explainer video? An explainer video is a short piece of content that walks someone through: What you do Who it’s for The problem you solve How it works Why it matte

You're celebrating 10,000 video views. But here's the truth: Views don't always matter. Three metrics matter. Everything else is vanity. Metric 1: Completion Rate (Most Important) What: % of people who watched the entire video Target: 50%+ Why it matters: High completion rate tells Facebook "People like this. Show more people." Low completion rate tells Facebook "People don't care. Show fewer people." Algorithm favors high-completion videos. A 30-second video with 80% complet

The Wrong Offer: "Book a consultation" Generic. Risky. They don't know what they're getting. The Right Offer: "Free smile assessment: See exactly what's possible for your teeth (usually costs £150)" Specific. Low-risk. They know what they're getting. What Makes an Offer Irresistible 1. Remove Risk Your prospect thinks: "What if I book and waste my time?" Remove that worry: "Free assessment. No obligation. Takes 20 minutes." 2. Be Specific About What They Get Bad: "Free consul

Explaining what you do is one thing. Showing it in action is another. A product demo video takes the guesswork out of buying. It shows potential customers exactly what you offer, how it works and why it’s worth paying for. For many North East businesses, this is the missing piece between “interested” and “I’m in”. What is a product demo video? A product demo video is a short, focused piece of content that walks someone through a product or service in a clear, visual way. It c

Objection 1: "I've Tried Ads Before and They Didn't Work" Translation: You ran low quality ads without structure, without testing, without optimisation. It's like saying "I tried running once and couldn't run a marathon, so running doesn't work." I always say, if the likes of Tesla, Apple and more importantly, your competitors are using social media ads, then they DO WORK. Solution: Different approach, different results. We use systematic processes: hook testing, weekly optim

You can tell people how good your service is. Or your customers can say it for you on video. One of those is far more believable. Video testimonials combine real people, real stories and real outcomes. They are one of the highest‑converting types of video content any North East business can create. Why testimonial videos work so well People know marketing copy is written by you.They know a customer on camera has nothing to gain by lying. That’s why testimonial videos: Build

Facebook doesn't let you "pick" your cost per click. It's an auction. Your bid is one factor. But not the only one. Understanding the auction means understanding how to win cheaply. How the Auction Works When your ad is eligible to show: Facebook calculates: Your bid × Estimated conversion rate × Relevance score Whoever scores highest wins the auction You pay the second-place bid (not your bid) Key insight: You don't pay your bid. You pay what you need to outbid the competiti

You think video is just for social media. You're missing the entire corporate video market. Types of Corporate Videos Internal training videos Company culture videos Employee onboarding videos Product demo videos Safety training videos Town hall recordings Conference recordings Internal communications All these things can save you precious time on repeat conversations with new employees. The ROI Internal training video: £2,000-4,000 to produce Cost saved: 40 hours of in-perso

One of the most important things we do for our clients is capture high production video testimonials from their clients: SOCIAL PROOF. You say: "We provide exceptional dental work." Customer says: "I was terrified of the procedure. Dr. Smith made me feel completely safe. My smile has changed my life." Guess which one sells? The Credibility Gap You're biased (it's your business). Customers are honest (they have no reason to lie). People believe people more than brands. This i

Your North East business hosted an event. 50 people attended. You took no videos. 50 people know about it. Everyone else? No idea. You left massive opportunity on the table. Event Video Types Live event highlight reel (30-60 seconds) Attendee testimonials (15-30 seconds each) Speaker interviews (3-5 minutes) Event behind-the-scenes (30-45 seconds) Full event replay (30-120 minutes) Why Event Videos Work Social proof: Lots of people attended creates FOMO. People who didn't att

You think good videos just happen. They don't. They're written first. The Script Template (Copy This) [HOOK - 5 seconds]: State the problem or question [BODY - 15-20 seconds]: Explain 1-2 key points [CTA - 5 seconds]: Tell them what to do next Total: 25-30 seconds. Done. Example Script Hook: "North East businesses are losing 40% of customers because they're not on video. Here's why." Body: "Video gets 5x more engagement than images. Customers are searching for you on Instagra

Most ad campaigns fail because they're built backwards. Businesses start with the ad, not the strategy. Here's the right order: Step 1: Define Your Ideal Customer (Target Audience) Who are you actually trying to reach? Not "people interested in dental work"—too broad. Specific: "Women 30–50, high income, concerned about appearance, searching for cosmetic dentistry" Define: Age range Gender Income (if relevant) Pain points Where they spend time online This targeting precision

You didn't spend on video social media ads last month because budget was tight. Rough month, revenue was down, marketing felt like a luxury. So you paused ads. Here's what actually happened: You lost money. The Math Using a Hypothetical Example Let's say you're a private dentist. Average patient lifetime value: £4,000 Cost per lead from ads: £50 Conversion rate: 30% Cost per customer acquired: £167 Expected revenue per acquisition: £4,000 ROI: 24:1 (for every £1 spent, you ma