There are three ways to structure a video ad. Type 1: Brand Awareness Ads Goal: Make people remember your business exists What it looks like: 30–60 seconds Storytelling Beautiful production quality Focus on emotion and values Slow build Example opening: "At Smith Dental, we've been transforming smiles since 1995..." The problem: Almost nobody clicks. Nobody calls. It's designed for memory, not action. This is appropriate for luxury brands (Apple, Tesla) that don't need immed

You decided not to do video in 2026. You're going to save money. Smart thinking, right? Actually, you will probably lose more than you save. The Math Let's say you run a service business in Newcastle. Average customer value: £2,000. One customer acquired through video: £2,000 revenue. The video that brought them? Cost £800 to produce. ROI on that one customer: 2.5x return. Now, video doesn't get 100% of customers. But it gets SOME. If video brings you 3-5 extra customers per

We tested it. Same audience. Same budget. Same 7-day period. Static image ad: 1.2% click-through rateVideo ad: 5.8% click-through rate The video got 5x more clicks. Why Video Wins (The Science) When you scroll past a static before-and-after photo, your brain processes it as information: "Oh, that's a result someone got." When you watch a video of someone talking about their transformation? That's different. That triggers emotion, belief, and action as well as human connection

Not all videos are created equal. Some get 10 views and zero conversions. Others get 100 views and 10 conversions. The difference? The type of video. Type 1: Before/After Videos What it shows: Problem state → Solution → Result state Why it works: Visual transformation is powerful. People see themselves in the "before." Length: 30-45 seconds Examples: Salon: Hair transformation Gym: Body transformation Dentist: Smile transformation Renovation: Space transformation Type 2: Prob

You're spending £1,500 on ads. You get 25 leads. Cost per lead: £60. But is that good? Without knowing your industry benchmark, you're flying blind. One niche might see £40 CPL as expensive; another might see £200 as a bargain. Industry Benchmarks (2025 Data) Here's what we're seeing across different service businesses: Dental practices : £30–£80 per lead (cosmetic specialists: £50–£120) Aesthetic clinics : £25–£75 per consultation Physiotherapy : £20–£50 per inquiry Premium

Your competitors are posting high production videos on social media. You're posting static images taken on your phone. Guess who's getting more customers? The Video Advantage 73% of North East businesses say video marketing is critical. Yet only 27% are actually doing it. That's a massive gap. That's your opportunity. Here's the thing: Video isn't a luxury anymore. It's the difference between being visible and being invisible. The Numbers Facebook and Instagram prioritise vid

Your video ad is beautiful. The lighting is perfect. The before-and-after transformation is stunning... Yet 87% of people stop watching in the first 3 seconds. Here's the brutal truth: It's not your video's fault. It's your hook. Most service business ads open with the brand or a slow reveal. "Welcome to our clinic..." or "Hi, my names is..." or a long fade-in that costs you precious seconds and attention. By the time your actual message lands, most viewers have scrolled pas

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