Why 73% of North East Businesses Are Losing Customers (And It's Because They Don't Have Video)
- drawmedia
- Jan 8
- 2 min read
Your competitors are posting high production videos on social media.
You're posting static images taken on your phone.
Guess who's getting more customers?
The Video Advantage
73% of North East businesses say video marketing is critical. Yet only 27% are actually doing it.
That's a massive gap. That's your opportunity.
Here's the thing: Video isn't a luxury anymore. It's the difference between being visible and being invisible.
The Numbers
Facebook and Instagram prioritise video content 5x more than images. Post a 30-second video? Algorithm shows it to 5x more people than a photo.
That's not opinion. That's how the platforms work.
What does that mean for your business?
More visibility = More engagement = More customers.
Why Businesses Avoid Video
Most North East business owners fall into three camps:
"Professional video is too expensive" (costs £5,000+ for agencies)
"We don't know what to make" (no clear strategy)
"It's too complicated" (equipment, editing, uploading)
All three are valid concerns. But they're also exactly why video works. Your competitors were stuck there too.
The Opportunity for You
High-quality video doesn't require a blockbuster budget anymore and at DRAW MEDIA we always aim to give value driven pricing i.e. we want you to have a return on investment from using our service so you'll come back and even recommend us to friends.
It is our job as a video marketing house to help come up with purposeful ideas that will drive awareness, traffic and sales.
It is complicated, but that's why a production house takes care of all of that for you!
What Kind of Video Works
For North East service businesses:
Before/afters (shows transformation)
Problem/solution videos (relatable)
Customer testimonials (build trust)
Behind-the-scenes (authentic)
Tips and tricks (helpful)
"A day in the life" (personality)
Starting Today
You don't need to be perfect. You need to be consistent.
Pick one type of video. Commit to making 2 per month.
By month 3, you'll see engagement shift. By month 6, customers will be calling you because they saw your videos.
What DRAW MEDIA Does
At DRAW MEDIA, we create high-quality video content for North East businesses that actually converts.
We handle:
Scripting (so you know what to say)
Filming (professional quality on any budget)
Editing (makes it look polished)
Strategy (right videos for your audience)
Distribution (gets it in front of customers)
You get consistent, professional videos. We handle everything else.
Ready to Get Started?
The businesses winning right now aren't the biggest. They're the ones saying "yes" to video.
Are you ready to say yes?
Let's chat about what video could do for your business.
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