The Real Cost of NOT Having Video Marketing for Your North East Business

You decided not to do video in 2026.

You're going to save money. Smart thinking, right?

Actually, you will probably lose more than you save.

The Math

Let's say you run a service business in Newcastle.

Average customer value: £2,000.

One customer acquired through video: £2,000 revenue.

The video that brought them? Cost £800 to produce.

ROI on that one customer: 2.5x return.

Now, video doesn't get 100% of customers. But it gets SOME.

If video brings you 3-5 extra customers per year? That's £6,000-£10,000 in additional revenue from one video asset.

But if you don't do video, that revenue stays with your competitors.

What Your Competitors Are Doing

Right now, your competitors in the North East are:

• Posting videos of their work

• Showing their team

• Demonstrating results

• Building familiarity

• Getting top-of-mind awareness

When someone needs your service, where do they look?

Recent memory. What businesses have they seen recently?

If you're not in that recent memory, they call someone else.

The Visibility Problem

Three service businesses in Newcastle all offer the same thing.

Business A: Posts static images, £0 in video investment

Business B: Posts videos quarterly, £4,000/year investment

Business C: Posts videos weekly, £12,000/year investment

Guess the algorithm visibility ranking?

C > B > A

Not always. Quality matters. But consistency + quality? Unbeatable.

Business C gets 3-5x more engagement than Business A.

More engagement = More leads = More sales.

When to Start

The best time to start video was 2023.

The second-best time is today.

If you start now, by the end of the year you'll have 24 videos. Your competitor who started last month will have 8.

You'll have 3x more content. Better algorithm ranking. More leads.

How Much Should You Invest

Monthly budget for consistent video content:

• Minimal (1 video/month): £400-£600

• Moderate (2 videos/month): £800-£1,200

• Aggressive (1 video/week): £1,200-£2,000

That sounds high until you realise:

1 video bringing 1 extra customer = £2,000 revenue

If you're not at minimum spend, you're leaving money on the table.

Starting Without Breaking the Bank

You don't have to spend £12,000 to start.

Start with: Month 1: 1 video (£500)

Month 2: 2 videos (£1,000)

Month 3: 2 videos (£1,000)

Total investment: £2,500

Realistic return: 1-2 extra customers = £2,000-£4,000

ROI: Positive immediately, or within 60 days.

Once you see how strategic video marketing works, you're only going to want to invest more and ask why you didn't start sooner!

The DRAW MEDIA Solution

We help North East businesses start video without the enormous agency cost.

High-quality production. Smart strategy. Affordable pricing.

You get the videos. We handle the work.

The question isn't "Can I afford video?"

It's "Can I afford NOT to do video?"

Ready to Stop Losing Out?

Your competitors aren't stopping. They're investing in video right now.

The question is: Are you?

Let's have a conversation about what video could mean for your revenue.

Contact Us