The 5 Types of Video Content That Actually Convert (For North East Service Businesses)

Not all videos are created equal.

Some get 10 views and zero conversions.

Others get 100 views and 10 conversions.

The difference? The type of video.

Type 1: Before/After Videos

What it shows: Problem state → Solution → Result state

Why it works: Visual transformation is powerful. People see themselves in the "before."

Length: 30-45 seconds

Examples:

• Salon: Hair transformation

• Gym: Body transformation

• Dentist: Smile transformation

• Renovation: Space transformation

Type 2: Problem/Solution Videos

What it shows: "Here's a problem you have... here's how to solve it"

Why it works: You identify their pain point first. They pay attention because you're talking about THEM.

Length: 45-60 seconds

Examples:

• "Leaky roof? Here's what causes it and when to fix it"

• "Sore back? This stretching routine helps"

• "Slow website? Here's why"

Type 3: Customer Testimonial Videos

What it shows: Real customer, real words, real results

Why it works: People trust people. Not brands. Not companies. People.

Length: 30-60 seconds

Examples:

• "I was skeptical. Then I tried [your service]. Now I'm a customer for life."

• Real customer on camera

• Real emotion

• Real impact

Type 4: Behind-the-Scenes Videos

What it shows: Your team, your process, your personality

Why it works: Humanises your business. Makes you memorable. Makes you relatable, they feel like they know you before even speaking to you.

Length: 30-90 seconds

Examples:

• "A day in our studio"

• "How we film social media content"

• "Meet the team at DRAW MEDIA"

Type 5: Educational/Tips Videos

What it shows: You teaching something useful (for free)

Why it works: Positions you as the expert. Builds trust without asking for anything.

Length: 45-90 seconds

Examples:

• "3 mistakes every business makes with video"

• "How to film better content on your phone"

• "5 tips for better lighting"

Why Most Businesses Fail With Video

They make random videos without strategy.

"Let's film something." No clear message. No conversion goal. No result.

That's why they get 10 views and zero conversions.

What We Do at DRAW MEDIA

We don't just film pretty videos.

We create videos with a strategy:

• Right type for your goal

• Right message for your audience

• Right CTA for conversion

• Right distribution for visibility

You get videos that actually work.

Your Next Step

What type of video would work best for your business?

Before/after? Testimonial? Educational?

Let's figure out your video strategy together.

Contact Us