Explainer Videos – Make Complex Services Easy to Understand
- drawmedia
- Apr 30
- 2 min read
If you’ve ever tried to explain what you do and watched someone’s eyes glaze over, you already know the problem.Some services are hard to describe in a sentence or two.
That’s where explainer videos come in. They turn complex ideas into clear, visual stories that anyone can understand in 60–120 seconds.
What is an explainer video?
An explainer video is a short piece of content that walks someone through:
What you do
Who it’s for
The problem you solve
How it works
Why it matters
When an explainer video is especially useful
Explainer videos are perfect if:
Your service has multiple steps or options
You use specialist or technical language that confuses people
You sell a software or system that’s easier to show than describe
You’re offering something new to the market in Newcastle Upon Tyne
Key ingredients of a strong explainer video
A good explainer video is simple, structured and focused. A reliable structure looks like this:
Hook the viewer
Call out the problem your audience recognises
Explain the problem
Show why it’s frustrating or costly if they ignore it
Introduce your solution
Who you are and how your service solves that problem
Show how it works
Simple steps, visuals or examples
End with a clear call to action
What they should do next (book a call, request a demo, etc.)
Keep the language plain. If you can’t explain it simply, the video isn’t ready yet.
Where to use explainer videos
Once created, an explainer video can anchor your entire marketing:
Front and centre on your homepage
On key service, pricing or sales pages
In proposal decks or presentations
As a “watch this first” link in emails to new enquiries
On social media as a pinned post or featured video
Instead of repeating yourself on every call, you send the explainer video first so prospects show up already understanding the basics without missing anything or making any mistakes.
If you find yourself explaining the same thing over and over, it might be time for an explainer video. Let’s map out what your explainer should cover.
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